Stop chasing virality. Build a format that repeats.
One viral video doesn't build an audience. A format people recognise and come back for does. We help you find that format, sharpen every first second and get your best work in front of the right For You pages.
We live on the For You page so you don't have to.
TikTok moves faster than any other platform. Your strategist tracks what's changing every week and turns it into a plan you can film in an afternoon.
Format & series development
We design two or three recurring formats around your strengths so viewers know what they'll get and come back for the next episode.
First-second hook testing
Every video gets three hook options: visual, verbal and on-screen text. We track which styles hold your audience and refine weekly.
Retention analysis
We read your audience-retention curves to find exactly where viewers drop off, then fix pacing, cuts and structure on the next upload.
Trend & sound monitoring
A weekly shortlist of trends and sounds that genuinely fit your niche, not every meme going. Relevance beats speed.
Creator duets & collabs
Stitches, duets and joint videos with creators your audience already watches, sourced and coordinated for you.
Spark Ads on proven winners
When an organic video is already working, we can boost it as a Spark Ad using an authorisation code you generate. official API access only, budget in your control.
Every video gets a fair test. Most fail it in the first second.
TikTok shows each new video to a small batch of viewers first. If they watch, rewatch and share, it's pushed to a bigger batch, and so on.
That means follower count matters far less than on other platforms. A brand-new account can reach a million people if the first batch stays. It also means a beautiful video with a slow opening will die quietly no matter how good minute two is. We focus relentlessly on the signals that decide each test: the hook, the pacing, the payoff and the reason to follow.
- Hold the first second
Pattern breaks, bold claims and visual tension, tuned to your niche.
- Earn the rewatch
Loops, layered details and payoffs that make people watch twice.
- Give a reason to follow
Series and recurring formats that promise more of what they just enjoyed.
● Your first 90 days
Audit & format ideas
Retention review of your last 30 videos, niche map and three format concepts.
High-volume testing
4–7 videos a week across formats and hook styles to find what lands.
Series launch
Winning format becomes a named series. First creator collaborations go live.
Scale & monetise
Spark Ads on top performers, TikTok Shop or brand-deal readiness where relevant.
Plans built for TikTok's pace.
All plans include a dedicated strategist, official API access only.
Starter
For new creators and local businesses building their first real audience.
- Dedicated growth strategist
- Audience & competitor research
- Monthly content plan (12 post ideas)
- Platform-native promotion managed for you
- Monthly growth report
- Email support, 1 business-day reply
Growth
For creators and brands ready to post and grow every week.
- Everything in Starter
- Weekly content plan with hooks & scripts
- Creator collaboration sourcing & outreach
- Profile, bio & highlight optimisation
- Weekly check-in notes
- Priority chat support, same-day reply
Scale
For established brands and full-time creators who want hands-on support.
- Everything in Growth
- Editing notes & repurposing support
- Paid creator partnership management
- Cross-platform repurposing plan
- Finished thumbnails & cover frames
- Priority support, same-day reply
Every plan includes our 30-day strategy review. Adding a second platform is +50% of your plan price. Managing 5+ accounts? Talk to us about agency pricing.
How often do I need to post?
During the first month's testing phase, we recommend four to seven videos a week, because volume is how we learn what works quickly. After that, most clients settle at three to five a week. We'll build a filming routine that makes that realistic, usually one or two batch-filming sessions.
Do I have to dance or follow trends?
No. Some of our biggest TikTok accounts never touch a trend. Trends are one tool among many; we use them only when they genuinely fit your niche and voice.
How do Spark Ads work without my password?
In the TikTok app, you generate a video authorisation code for a specific post and send it to us. That lets us promote that video from our ad account (or yours) for a set period. It gives no access to your account itself and expires automatically.
Can a business grow on TikTok, or is it only for creators?
Businesses do extremely well on TikTok when they lead with people and process rather than products. Behind-the-scenes, staff personalities, "how it's made" and customer stories routinely outperform polished ads.
Will you help with TikTok Shop or the Creator Rewards Program?
Yes. On Growth and Scale plans, we can plan content around TikTok Shop listings and help you structure longer videos to qualify for the Creator Rewards Program where it's available in your region.
What if a video goes viral and attracts the wrong audience?
It happens. We'll follow up with content that filters for your real audience so TikTok re-learns who to show you to. A viral moment is only valuable if the people it brings stay, and we plan for that.
Meet your strategist before you spend a penny.
Book a free 20-minute growth audit. We'll review your account live, show you exactly what's holding it back and tell you honestly whether we can help. No pitch deck, no pressure.