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How it works

Exactly what happens when you work with us.

No black box. Here's your first 30 days, what a normal week looks like, what you'll receive, the tools involved and what we need from you.

Your weekly TikTok planExample of what you receive each week
Sample
Mon · Retention review
Find exactly where viewers swiped away on last week's videos.
Tue · Hook options
Three hook versions per video: visual, spoken and on-screen text.
Wed · Series & trends
Develop your recurring format and shortlist trends that fit your niche.
Fri · Weekly check-in
Which hooks held viewers, and which videos to boost as Spark Ads.
Your first 30 days

From first call to first report.

Onboarding is front-loaded: most of the research happens in week one so your plan is built on evidence, not guesses.

Day 0

Free audit

20 minutes on a video call. We review your account live, agree realistic goals and tell you honestly if we're a fit.

Day 1

Kick-off

We record your 90-day baseline for the guarantee and set up access through official partner tools, official partner tools only.

Days 2–6

Blueprint

Audience map, competitor teardown, content gaps, profile fixes and the formats we'll test first.

Day 7

First plan

Your first weekly content plan lands: ideas, hooks, scripts or shot lists, captions and posting times.

Day 14

First review

We look at what reached new people and what didn't, and adjust the next fortnight's plan.

Day 30

Monthly report

Your first full report and walkthrough call, plus the guarantee check against your baseline.

The weekly rhythm

What a normal week looks like.

Every platform gets its own playbook. These are examples of the weekly plan you'd receive on each one.

Your weekly Instagram planExample of what you receive each week
Sample
Mon · Audience research
Map the accounts, creators and topics your ideal followers already engage with.
Tue · Content plan
Four Reel hooks with shot lists, plus one save-worthy carousel outline.
Wed · Collaboration outreach
Shortlist and pitch relevant creators for a joint Collab post.
Fri · Weekly check-in
What reached non-followers, what didn't, and next week's adjustments.
Your weekly TikTok planExample of what you receive each week
Sample
Mon · Retention review
Find exactly where viewers swiped away on last week's videos.
Tue · Hook options
Three hook versions per video: visual, spoken and on-screen text.
Wed · Series & trends
Develop your recurring format and shortlist trends that fit your niche.
Fri · Weekly check-in
Which hooks held viewers, and which videos to boost as Spark Ads.
Your weekly YouTube planExample of what you receive each week
Sample
Mon · Topic research
Questions your audience is searching for that competitors cover poorly.
Tue · Packaging
Three to five title and thumbnail concepts for your next upload.
Wed · Retention notes
Timestamped notes on where viewers leave and what to change.
Fri · Weekly check-in
Click-through and watch-time review, plus next week's plan.
What you receive

Things you can actually hold us to.

No vague "strategy". These are the concrete things you get, depending on your plan.

Audience blueprint

Who your ideal followers are, the accounts and creators they already follow, the topics they engage with and the gaps your competitors leave open.

Weekly content plan

Post ideas with hooks, scripts or shot lists, captions and posting windows, in a shared calendar you can comment on.

Hook & script bank

Multiple opening options for every video so we can test what holds your audience, and keep a record of what wins.

Collaboration shortlist

Relevant creators and accounts in your niche, with outreach handled for you and a clear brief for every joint post.

Promotion recommendations

Which posts are worth boosting through the platform's own ad tools, who to target and what budget makes sense. You stay in control of spend.

Monthly report & call

The numbers that matter, what worked, what didn't, and exactly what we're changing next month, explained in plain English.

Sample monthly report

Reports that explain the why.

Every month you get the handful of numbers that actually show growth, not a 40-page export of vanity metrics.

  • Reach to non-followers

    The clearest sign the algorithm is recommending you to new people.

  • Sends, saves and profile visits

    The signals that lead to follows, and the ones platforms weigh most heavily.

  • Net follower growth vs your baseline

    Measured against your own history, which is also how our guarantee works.

  • What we're changing and why

    Every report ends with next month's adjustments, so you always know the plan.

Monthly growth reportSample layout · example data, not a real client
Sample
Reach48.2k+18% vs last month
Non-follower reach61%of total reach
Profile visits2,140+22%
Sends & saves1,380+31%
Followers · weeklyExample
What worked

Behind-the-scenes Reels reached 3× more non-followers than product shots. The Thursday collab post drove the biggest spike in profile visits.

What we're changing

Two more process Reels a week, carousel hooks rewritten around questions, and one new collaboration pitched for next month.

Tools & access

Official tools only.

Everything we do runs through the platforms' own tools, and every bit of access can be revoked by you at any time.

Meta Business SuiteOptional partner access for scheduling and boosting posts. official API access only.
Instagram InsightsYour reach, sends, saves and follower data, shared as screenshots or exports.
TikTok StudioRetention curves and traffic sources for every video you post.
Spark Ads codesA per-video authorisation code lets us promote a winning video. It expires automatically.
YouTube StudioOptional "Viewer" permission for analytics only. It can't change or upload anything.
Test & CompareYouTube's built-in thumbnail and title testing, so packaging decisions are based on data.
What we need from you

Your side of the deal.

Organic growth is a partnership. We do the thinking; you stay the face of your account. Here's what that takes.

  • 2–4 hours a week of content creation

    Filming or photographing what's in the plan. Batch it into one or two sessions and it's very manageable.

  • Posting what we plan, on time

    Consistency is what compounds. On Growth and Scale, we can schedule posts for you via partner access.

  • Sharing your analytics

    Screenshots or exports each week, or read-only access where the platform offers it.

  • A quick reply on collaboration ideas

    We'll never post or agree to anything in your name without your sign-off.

Our standards

How we run things.

Fast replies

Email replies within one business day on every plan, same day on Growth and Scale.

Your data stays yours

We only use your analytics to run your account, and we never share or sell it.

You own everything

Plans, scripts, hooks and reports we create for you are yours to keep, even if you cancel.

No lock-in

Month-to-month plans and a 30-day strategy review. Read the terms

● Free · 20 minutes · No pitch

Meet your strategist before you spend a penny.

Book a free 20-minute growth audit. We'll review your account live, show you exactly what's holding it back and tell you honestly whether we can help. No pitch deck, no pressure.

Book my free audit We reply within one business day